# Orlie John Deferia

> Orlie John Deferia is a TikTok Shop operations manager, affiliate manager and app developer based in Cebu, Philippines. He runs TikTok Shops day to day, manages creator affiliate programs, and builds apps on the TikTok Shop Open Platform API.

- **Roles:** TikTok Shop operations manager; TikTok Shop affiliate manager; TikTok Shop app developer
- **Location:** Cebu, Philippines (UTC+8), works remotely with US brands and agencies
- **Contact:** orliejohndeferia@gmail.com
- **Website:** https://orliejohn.com
- **Status:** Independent. Not an official TikTok Shop partner and holds no TikTok certification; builds on the public TikTok Shop Open Platform API.

Orlie John Deferia is a TikTok Shop operations manager, affiliate manager and app developer based in Cebu, Philippines, working remotely with US brands and agencies. He has worked on TikTok Shop since April 2023 and in e-commerce since 2020, including as Affiliate Manager at Sun and Sky Entertainment, a TikTok Shop Partner Center agency, where the affiliate program he ran produced $222,356 in affiliate GMV and 9,000+ affiliate orders in one 31-day period (May 2025). On the operations side he runs Seller Center day to day: listings, pricing, inventory, promotions such as flash deals and vouchers, account health, and a weekly report the brand can act on. On the affiliate side he runs creator programs end to end: finding creators, target-collaboration invites, free-sample approvals, content follow-up, tiered commission and monthly creator reporting. On the software side he builds on the TikTok Shop Open Platform API: creator and affiliate CRMs, sample-request systems, commission engines, order dashboards and self-hosted automation agents. He also spent 20 months running operations at Coconut Bowls, a direct-to-consumer brand, and earlier ran operations for a portfolio of 30 Facebook shops. He also writes a public build log.

## The three roles

### 01. TikTok Shop operations manager

I run the shop day to day in Seller Center, so the listings are right, the stock is right, the promotions go out on time and the account stays healthy.

**What he owns:**

- Product listings, variants and pricing
- Inventory and stock levels
- Promotions: flash deals, vouchers, campaign sign-ups
- Account health, violations and appeals
- Order issues, returns and fulfilment follow-up
- New-brand onboarding and shop setup

**What the brand gets:**

- A weekly report the brand can act on
- Written SOPs, so the work does not live in my head
- A short list of what to fix next, in order

### 02. TikTok Shop affiliate manager

I find the creators who can sell your product, get them the sample, make sure they post, and keep the commission fair and on time.

**What he owns:**

- Creator discovery and shortlists
- Target-collaboration and open-collaboration offers
- Free-sample approvals and shipping follow-up
- Content follow-up for creators who have not posted
- Tiered commission rules and payouts
- Creator community: DMs, groups, re-engagement

**What the brand gets:**

- A creator pipeline you can see in one place
- Monthly creator performance reporting
- Commission rules written down and applied the same way every time

### 03. TikTok Shop app developer

When a job is repeated every day, I write software on the TikTok Shop Open Platform API that does it for you.

**What he owns:**

- Creator and affiliate CRMs
- Free-sample request systems
- Tiered commission engines
- Order and fulfilment dashboards
- Browser extensions for shop operations
- Self-hosted automation agents

**What the brand gets:**

- A working tool, not a slide deck
- Plain-English handover notes
- One person to call when it breaks

### How he runs an affiliate program

1. **Find** — Creators who already sell in your category
2. **Invite** — A target-collaboration offer with a clear commission
3. **Sample** — Approve, ship and track the free product
4. **Post** — Follow up until the video is live
5. **Sell** — Tie each order back to the creator
6. **Pay** — Commission, by tier, on time

## Work experience

Current employers are kept private. Past employers are named.

### TikTok Shop operations, affiliates and engineering — US TikTok Shop agencies and brands (2025 – present)

_Current roles. Names kept private._

- Run TikTok Shop operations across a portfolio of 30+ brands
- Coordinate 10,000+ free samples to creators for content and reviews
- Listings, pricing, inventory, flash deals, vouchers and account health in Seller Center
- Build creator communities on Discord and Facebook
- Primary contact for China-based suppliers: inventory, terms, quality
- Build internal tools and automation for shop and affiliate work

### Affiliate Manager — Sun and Sky Entertainment (Jun 2024 – May 2025)

_TikTok Shop Partner Center agency_

- $222,356 in affiliate GMV and 9,000+ affiliate orders in one 31-day period (May 2025)
- Scaled one shop to $100,595 GMV in 28 days
- Grew the affiliate network past 1,000 creators, with content briefs from Kalodata data
- Reached 8,900+ creators in targeted recruiting campaigns with Euka and Reacher
- Launched 200+ targeted campaigns and managed 2,000+ seller-led campaigns
- Brought in and onboarded 7 new e-commerce clients for the agency
- Ran Partner Center operations across all client shops

### Operations — Coconut Bowls (20 months)

_Direct-to-consumer consumer-goods brand_

- Kept in-flight orders moving, day to day
- Worked with the 3PL and the suppliers
- Wrote the SOPs the team followed

### Operations Manager — US TikTok Shop sellers (Apr 2023 – Jun 2024)

_Multi-shop seller operation, US market_

- Led the team across multiple TikTok shops and hit monthly KPIs
- Ran the creator affiliate programs for each shop
- 5- to 6-figure monthly GMV per shop
- Product and market research, listings, appeals and violations
- Negotiated with suppliers on margin and quality

### Brand Strategist & Digital Marketing Specialist — Tradiac (Feb 2025 – Jul 2025)

_Proprietary trading firm, Sweden_

- Built the marketing strategy and buyer personas
- Ran Meta, Google and TikTok ad campaigns
- Recognised by the CEO for the marketing work

### Facebook Ads Expert & Web Developer — Golden Luxe Capital (Nov 2024 – Feb 2025)

_Financial services_

- Built the company website in Framer
- Ran Facebook lead-generation campaigns

### Web Developer — Regenesis Medical Aesthetics (Jun 2024 – Nov 2024)

_Medical aesthetics clinic_

- Built the clinic website in Webflow, with online booking and SEO

### Technical Support — My Forex Funds (Apr 2023 – Aug 2023)

_Proprietary trading firm_

- Supported 2,000+ traders and answered 10,000+ emails, under 2 hours each
- Cut verification waiting time by 30%
- 95%+ of refunds resolved within 24 hours

### Operations Manager — Facebook Shop & Marketplace (Nov 2021 – Apr 2023)

_Portfolio of 30 Facebook shops_

- Managed a team of 10 shop managers against monthly KPIs
- Product research and listings across 30 shops
- Each shop at $500+ monthly profit

### Shopify Virtual Assistant — Luxehomes Club, Light as Air Boats, Homestead Supplier (Apr 2020 – Nov 2021)

_Shopify stores_

- Listings, SEO, shipping setup and customer support

## Education

- Bachelor of Science in Marine Engineering (2018 – 2021)

## Skills and tools

- **TikTok Shop:** Seller Center, Partner Center, Affiliate Center, Open Platform API, GMV and campaign reporting
- **Creator tools:** Kalodata, FastMoss, Euka, Reacher, Reachinbox, Discord
- **Ads:** TikTok Ads, Meta Ads, Google Ads
- **Building:** Chrome extensions (MV3), TypeScript, React, Next.js, Node.js, Supabase, Vercel, Cloud Run
- **Team:** ClickUp, Monday.com, Slack, SOPs, Weekly reporting

## Frequently asked questions

### Who is Orlie John Deferia?

Orlie John Deferia is a TikTok Shop operations manager, affiliate manager and app developer based in Cebu, Philippines. He runs TikTok Shops day to day, manages creator affiliate programs, and builds apps on the TikTok Shop Open Platform API for US brands and agencies.

### What does a TikTok Shop operations manager do?

Runs the shop day to day in Seller Center: product listings, pricing, inventory, promotions such as flash deals and vouchers, account health and violations, order issues, and a weekly report the brand can act on. Orlie also writes the SOPs so the work does not depend on one person's memory.

### What does a TikTok Shop affiliate manager do?

Runs the creator program: finds creators who can sell the product, sends target-collaboration offers, approves and ships free samples, follows up until the video is posted, ties orders back to creators, and pays tiered commission on time. Orlie reports on creator performance every month.

### What does a TikTok Shop app developer do?

Writes software that connects to a TikTok Shop through the Open Platform API and does repeated work automatically: pulling in orders, tracking creators and commission, approving sample requests and reporting. Orlie builds creator and affiliate CRMs, sample-request systems, commission engines, order dashboards, browser extensions and self-hosted automation agents.

### What is his TikTok Shop experience?

He has worked on TikTok Shop since April 2023. He was Affiliate Manager at Sun and Sky Entertainment, a TikTok Shop Partner Center agency (June 2024 to May 2025), where the program produced $222,356 in affiliate GMV and 9,000+ affiliate orders in one 31-day period. Before that he was Operations Manager for a multi-shop US TikTok seller. He now runs TikTok Shop operations across a 30+ brand portfolio.

### Why hire one person for all three?

Because the person running the shop sees which jobs repeat every day, and the same person can then write the software that removes them. There is no hand-off between an operator, an affiliate manager and a developer who have never met.

### Which parts of the TikTok Shop API does he work with?

Authorization, Product, Order, Fulfilment, Affiliate and Creator, Finance, Webhooks, and the Sandbox environment for safe testing before go-live.

### Is he an official TikTok Shop partner?

No. He is an independent operator and developer. He has worked inside TikTok Shop Partner Center at a partner agency, and he builds on the public TikTok Shop Open Platform API, but he does not hold a partner or certification badge himself.

### Where is he based and does he work remotely?

He is based in Cebu, Philippines (UTC+8) and works remotely with US brands and agencies, including US business hours.

### How do you hire him?

Email orliejohndeferia@gmail.com. Say which role you need: operations, affiliates, an app, or a mix. Say what your shop does today. He replies with what he would take on first.


Canonical page: https://orliejohn.com/about