TikTok Shop Sets New Seller Enforcement Rules and Appeal Deadlines

On Sept 30, 2026, TikTok Shop updated its Seller Enforcement Policy. It sets Account Health Rating deductions at 150, 100, 50, 0 and fund holds of 45, 90, or 365 days. Check your Seller Center inbox and file any appeal within 30 days.

What changed

• The policy names enforcement actions such as warning messages, listing removal, shipping limits of 90 to 365 days, and order volume caps.
• TikTok Shop may deduct Account Health Rating points when a shop drops to 150, 100, 50, or 0 points.
• Funds can be withheld for 45, 90, or 365 days depending on violation type.
• Sellers get 2 appeals per violation: first within 30 days, second within 15 days of a rejection.
• For urgent violations, appeals or corrections must be filed within 12 to 72 hours.

Who it affects

US TikTok Shop sellers who violate policies or miss performance standards. Shops with connected accounts sharing contact, payment, or operations. Sellers facing immediate enforcement or fund holds.

What I would do this week

• Log into Seller Center now and check your inbox and Account Health Rating page.
• If you receive a violation, note the exact deadline: 30 days for standard appeals, 12 to 72 hours for urgent ones.
• Collect screenshots, receipts, and any evidence before you file an appeal.
• Review any accounts that share your payment, device, or business details, because penalties can cross over.

My honest take: this policy gives TikTok Shop strong tools to freeze money and hit related accounts. The 30 day appeal window is short, and the second appeal is final. I would not ignore any Seller Center notification, especially one with a 12 to 72 hour correction window.