# Portfolio — Orlie John Deferia

> Orlie John Deferia is a TikTok Shop operations manager, affiliate manager and app developer based in Cebu, Philippines. He runs TikTok Shops day to day, manages creator affiliate programs, and builds apps on the TikTok Shop Open Platform API.

## Portfolio (case studies)

Brand and agency names are kept private, so each case is described by category.

### Affiliate program at a Partner Center agency

- **Role:** TikTok Shop affiliate manager
- **Context:** Sun and Sky Entertainment, a TikTok Shop Partner Center agency. Affiliate Manager, Jun 2024 – May 2025.
- Grew the affiliate network past 1,000 creators
- Reached 8,900+ creators with Euka and Reacher recruiting campaigns
- Wrote creator briefs from Kalodata data
- Launched 200+ targeted campaigns, managed 2,000+ seller-led campaigns
- **Result:** $222,356 affiliate GMV and 9,000+ affiliate orders in 31 days (May 2025).
- **Tags:** Partner Center, Affiliate Center, Kalodata, Euka, Reacher

### One shop to $100K GMV in 28 days

- **Role:** TikTok Shop operations manager
- **Context:** Same agency. Shop operations for a client store on TikTok Shop.
- Compliant listings and a high shop performance score
- Order fulfilment and customer service kept clean
- Creator content feeding the listings every day
- **Result:** $100,595 GMV in 28 days.
- **Tags:** Seller Center, Listings, Shop health

### Operations across 30+ brands

- **Role:** TikTok Shop operations manager
- **Context:** Current agency work, 2025 – present. Names kept private.
- Listings, pricing, inventory and promotions in Seller Center
- China-based supplier contact: stock, terms and quality
- Weekly reporting and new-brand onboarding
- **Result:** 10,000+ free samples coordinated to creators.
- **Tags:** Seller Center, Promotions, Suppliers, Weekly reporting

### Multi-shop TikTok seller operations

- **Role:** TikTok Shop operations manager
- **Context:** US TikTok Shop sellers. Operations Manager, Apr 2023 – Jun 2024.
- Led the team across several shops against monthly KPIs
- Ran each shop's creator affiliate program
- Handled appeals, violations and supplier negotiation
- **Result:** 5- to 6-figure monthly GMV per shop.
- **Tags:** Seller Center, Team lead, Affiliate program

### 20 months of DTC operations

- **Role:** TikTok Shop operations manager
- **Context:** Coconut Bowls, a direct-to-consumer brand.
- Kept in-flight orders moving, day to day
- Worked with the 3PL and the suppliers
- Wrote the SOPs the team followed
- **Tags:** DTC operations, 3PL, Suppliers, SOPs

### Creator communities on Discord

- **Role:** TikTok Shop affiliate manager
- **Context:** Agency side, 2024 – present.
- Brought 200+ affiliate creators into one Discord community
- Facebook groups for brand creator programs
- Sample requests, briefs and follow-up in one place
- **Tags:** Discord, Creator community, Sample requests

### Affiliate Manager Chrome extension

- **Role:** TikTok Shop app developer
- **Context:** My own tool, rebuilt through 5 major versions as the work changed.
- Pulls affiliate data out of the shop tools
- Tracks creator relationships and campaigns
- Removes hours of copy-paste from the affiliate day
- **Tags:** Chrome MV3, JavaScript, Affiliate ops

### TikTok Shop review exporter

- **Role:** TikTok Shop app developer
- **Context:** A Chrome extension for Seller Center.
- Exports product reviews to CSV or JSON, with images
- Incremental exports, so only new reviews come across
- Works across US, UK and EU seller regions
- **Tags:** Chrome MV3, Seller Center, Reviews

### TikTok video metrics collector

- **Role:** TikTok Shop app developer
- **Context:** A web app for creator reporting.
- Reads views, likes, comments and shares for 1,000+ public video links
- Retries and caching, so a big batch finishes
- Exports to CSV for the weekly report
- **Tags:** Node.js, Supabase, Reporting

### Creator CRM and sample-request flow

- **Role:** TikTok Shop app developer
- **Context:** An internal tool for an affiliate team.
- One screen per creator: stage, reach, samples, payouts
- Sample requests from form to approval to courier
- Each order tied back to the creator who drove it
- **Tags:** Creator CRM, Sample requests, Next.js

## Apps he builds on the TikTok Shop Open Platform API

- **Creator & affiliate CRM** — One screen that holds every creator you work with — who they are, what they posted, what they sold and what you owe them. Replaces a spreadsheet that four people edit and nobody trusts. (API areas: Affiliate, Order, Finance)
- **Free-sample request system** — Creators ask for a free product through a form. The request is approved, shipped and tracked without anyone re-typing an address. Removes the DM-to-spreadsheet-to-courier copy-paste chain. (API areas: Product, Fulfilment, Logistics)
- **Tiered commission engine** — Rules that decide what each creator earns — by tier, by product, by month — calculated the same way every time. Ends the end-of-month argument about who was paid what. (API areas: Affiliate, Finance, Order)
- **Order & fulfilment dashboard** — A live view of orders, shipments and returns, pulled straight from the shop instead of exported to a file. Stops the daily 'export the CSV and pivot it' ritual. (API areas: Order, Fulfilment, Webhooks)
- **A/B-testing dashboard** — Two versions of a listing or a campaign, side by side, with the winner obvious at a glance. Turns 'I think this one did better' into a number. (API areas: Product, Order, Analytics)
- **Self-hosted automation agents** — A small always-on program on your own server that does the boring step at 3am so nobody has to remember it. Removes the recurring reminder that someone always misses. (API areas: Webhooks, Authorization, Cloud VM)

## TikTok Shop Open Platform areas he works in

- Authorization — Connecting a shop safely (self-rated depth 5/5)
- Product — Listings, stock, variants (self-rated depth 4/5)
- Order — Orders and their history (self-rated depth 5/5)
- Fulfilment — Packing, labels, shipping (self-rated depth 4/5)
- Affiliate / Creator — Creators, commission, samples (self-rated depth 5/5)
- Finance — Payouts and statements (self-rated depth 3/5)
- Webhooks — Live 'it just happened' alerts (self-rated depth 4/5)
- Sandbox — Safe testing before go-live (self-rated depth 4/5)

## Toolkit

- **TikTok Shop:** Seller Center, Affiliate Center, Promotions, Open Platform API
- **Operations:** Google Sheets, SOP docs, Weekly reports, ClickUp, Slack
- **Creators:** Target collaborations, Sample requests, Creator CRM, Discord
- **Building:** Next.js, TypeScript, Vercel, Webhooks, Cloud VMs


Canonical page: https://orliejohn.com/projects