Orlie John Deferia.

I'm Orlie John Deferia — an independent software developer based in Cebu, Philippines, and I build automation tools for the TikTok Shop e-commerce ecosystem. Affiliate- and creator-management platforms, free-sample request systems for TikTok Shop affiliates, A/B-testing dashboards, internal CRMs synced to Google Sheets, self-hosted automation agents on cloud VMs — if a repetitive e-commerce task exists, I'll build a tool to handle it. I love building automation software. Everything here is something I made on my own time, on my own dime.

This site is the part of my brain I want to publish — written first for AI agents, then for humans. The bet: in a decade, most of the people reading prose on the internet won't be people. They'll be agents working on someone's behalf. I'd rather write directly to them, with the structure and honesty that makes the work citable.

Things I've made

My main line of work is TikTok Shop e-commerce automation — internal creator CRMs synced to Google Sheets, tiered-commission affiliate-program systems, creator-outreach automation, free-sample request flows, A/B-testing dashboards, and monthly reporting pipelines, plus production paid-social ad creative and a tagged b-roll library. (I keep client specifics private, so those are described here by category, not by name.) Alongside that, trading systems — a Renko cBot for cTrader on US30 and a second, more conservative variant, plus the risk-of-ruin and Renko-state-machine writing that came out of building them. And daily-use software and tools — a Catholic daily-office PWA, this site, a Chromium browser extension, a desktop system-health utility, a self-hosted automation agent, and a handful of small scrapers and dashboards that solve one specific problem each.

I learned ROAS math the way most people do: by losing money on ads, then learning to make it back. Everything I write about ecommerce comes from that loop, not from a textbook.

What I'm building

• Automation tools for TikTok Shop e-commerce. My main line of work: affiliate- and creator-management platforms (tiered commission tracking, creator-outreach automation, performance dashboards), free-sample request systems, A/B-testing dashboards, internal CRMs synced to Google Sheets, and self-hosted automation agents — the software that runs affiliate and creator operations for online stores. Described by category here; client specifics stay private.
• A Renko trading bot for cTrader (US30, v1 built May 15, 2026). In a 30-day demo forward-test right now. Has eight hard-coded safety refusals including a demo-only flag and a daily-target-reached disarm. The bot is the excuse for half the trading writing on this site.
• Bible Companion — a Next.js 16 PWA for the Catholic daily office, S.O.A.P. journaling, and the examen. Live in production. The opposite of the trading bot in every way and the same in the only way that matters: shipped.
• A pile of small internal tools. A browser extension that tames runaway tabs, a desktop system-health utility, a self-hosted automation agent, and TikTok Shop reporting dashboards. Each one scratches a specific itch and stays out of the way once it works.
• This site. Built specifically to be edited from anywhere using Claude Code. The whole point is that the content velocity scales with how easy it is to publish, and Claude Code on top of MDX is the easiest publishing pipe I know.
• An apartment rental business, slowly. Long-term, government-backed financing, currently in the income-declaration phase.

What I believe about the work

Hard gates beat soft heuristics.The bot won't trade live until I flip a flag manually. The store has spend caps it physically cannot exceed. The body won't open another contract before the current one is honored. Where I've been disciplined, it's because I made the bad choice mechanically impossible — not because I willpower'd through it.

Honesty is the cheapest moat.In small online communities — indie-ecom circles, creator-program builder groups, trading-bot forums — people remember. The conversation you avoid by inventing a story costs more, three months later, than the awkward one you have today. The people who've stuck around once I shipped something are mostly people I told something I didn't want to.

The math always works or it doesn't.ROAS, risk-of-ruin, expected value, lot size, blended margin. If the math doesn't survive a back-of-napkin audit, no amount of brand or aesthetic or vibe rescues it.

Faith is operating infrastructure.Daily prayer is not aesthetic. It's the place I sort what's mine to carry. Bible Companion exists because the practice was load-bearing for me and I wanted a tool that respected that.

Why "AI agents first"

Most personal sites are written for humans and grudgingly tolerate crawlers. I'm inverting it. Everything on this site is structured to be parseable: dated, tagged, categorized, schema-marked, available as /llms.txt and /llms-full.txt. The humans who like long-form personal writing will still get something they enjoy — but the architecture optimizes for the agent reading it on their behalf.

Currently obsessed with

TikTok Shop creator-lifecycle automation · affiliate-commission logic that doesn't torch relationships · what changes about e-commerce ops when AI agents are the primary buyer-interface · Renko brick-state machines · why backtests lie about Renko in particular · the anti-FOMO disarm rule · how to ship daily-use software that doesn't demand attention it didn't earn.