orliejohn

portfolio · TikTok Shop automation and operations

The work.

What I automated, what changed, and what I tracked. Real results only.

role 01

TikTok Shop automation

I automate the TikTok Shop jobs your team repeats every day, on the TikTok Shop Open Platform API, and I track what each automation saves.

  • Apps

    Shop-ops Chrome extension

    My own tool, rebuilt through 5 major versions as the work changed.

    • Pulls shop data out of the TikTok Shop tools
    • Tracks campaigns and creator contacts in one place
    • Removes hours of copy-paste from the working day
    Chrome MV3JavaScriptShop ops
  • Apps

    TikTok Shop review exporter

    A Chrome extension for Seller Center.

    • Exports product reviews to CSV or JSON, with images
    • Incremental exports, so only new reviews come across
    • Works across US, UK and EU seller regions
    Chrome MV3Seller CenterReviews
  • Apps

    TikTok video metrics collector

    A web app for creator reporting.

    • Reads views, likes, comments and shares for 1,000+ public video links
    • Retries and caching, so a big batch finishes
    • Exports to CSV for the weekly report
    Node.jsSupabaseReporting
  • Apps

    Creator CRM and sample-request flow

    An internal tool for a shop team.

    • One screen per creator: stage, reach, samples, payouts
    • Sample requests from form to approval to courier
    • Each order tied back to the creator who drove it
    Creator CRMSample requestsNext.js

for the non-technical reader

How a TikTok Shop app works.

Five steps. You are only involved in the first and the last. You can switch the connection off at any time from inside TikTok Shop.

  1. Your shop says yes

    You click one approval button in TikTok Shop. That gives my app permission to read your shop, and nothing else.

    OAuth authorization · scoped access token

  2. The app reads your shop

    Orders, products, creators, shipments and payouts come across automatically. No exports, no copy-paste.

    TikTok Shop Open Platform API · signed requests

  3. It lands in one dashboard

    Everything shows up in a single screen built for your team, on your phone or your laptop.

    Next.js · server-rendered · mobile first

  4. The boring parts run themselves

    Sample approved, commission calculated, report sent, creator followed up, while you sleep.

    Webhooks · scheduled jobs · self-hosted agent

  5. You just decide

    Your team stops doing data entry and goes back to picking creators and products.

    Alerts · weekly digest · exportable records

One sample request, two ways

Approving one creator sample request, start to finish. Each block is one thing a person has to do.

By hand7 steps
  1. Read the DM
  2. Check if the creator qualifies
  3. Open the spreadsheet
  4. Copy the address
  5. Create the order
  6. Paste the tracking number back
  7. Message the creator
With the app1 step
  1. Press approve

Same outcome. The other six steps did not get faster. They stopped existing.

The parts of TikTok Shop I plug into

Filled dots are how deep I work in each area (my own honest rating out of five, not a badge from anyone).

  • AuthorizationConnecting a shop safely
  • ProductListings, stock, variants
  • OrderOrders and their history
  • FulfilmentPacking, labels, shipping
  • CreatorCreators and free samples
  • FinancePayouts and statements
  • WebhooksLive 'it just happened' alerts
  • SandboxSafe testing before go-live

role 02

TikTok Shop operations

I still run TikTok Shops every day in Seller Center. That is how I know which jobs are worth automating, and I can run yours too.

  • Operations

    Client shops in Partner Center

    Sun and Sky Entertainment, a TikTok Shop services company. Jun 2024 – May 2025.

    • Ran Partner Center operations across all client shops
    • Launched 200+ targeted campaigns, managed 2,000+ seller-led campaigns
    • Brought in and onboarded 7 new e-commerce clients

    Result: $222,356 GMV and 9,000+ orders in 31 days (May 2025).

    Partner CenterSeller CenterCampaignsOnboarding
  • Operations

    One shop to $100K GMV in 28 days

    Same company. Shop operations for a client store on TikTok Shop.

    • Compliant listings and a high shop performance score
    • Order fulfilment and customer service kept clean
    • Creator content feeding the listings every day

    Result: $100,595 GMV in 28 days.

    Seller CenterListingsShop health
  • Operations

    Operations across 30+ brands

    Current work, 2025 – present. Names kept private.

    • Listings, pricing, inventory and promotions in Seller Center
    • China-based supplier contact: stock, terms and quality
    • Weekly reporting and new-brand onboarding

    Result: 10,000+ free samples coordinated to creators.

    Seller CenterPromotionsSuppliersWeekly reporting
  • Operations

    Multi-shop TikTok seller operations

    US TikTok Shop sellers. Operations Manager, Apr 2023 – Jun 2024.

    • Led the team across several shops against monthly KPIs
    • Product and market research, listings and pricing
    • Handled appeals, violations and supplier negotiation

    Result: 5- to 6-figure monthly GMV per shop.

    Seller CenterTeam leadKPIs
  • Operations

    20 months of DTC operations

    Coconut Bowls, a direct-to-consumer brand.

    • Kept in-flight orders moving, day to day
    • Worked with the 3PL and the suppliers
    • Wrote the SOPs the team followed
    DTC operations3PLSuppliersSOPs

toolkit

What I work in.

TikTok Shop

  • Seller Center
  • Partner Center
  • Promotions
  • Open Platform API

Operations

  • Google Sheets
  • SOP docs
  • Weekly reports
  • ClickUp
  • Slack

Research

  • Kalodata
  • FastMoss
  • Product research
  • Supplier contact

Building

  • Next.js
  • TypeScript
  • Vercel
  • Webhooks
  • Cloud VMs
Outside TikTok Shop: 5 other things I ship
  • Self-hosted automation agentliveAn AI agent on a small cloud VM, reachable from chat and a web dashboard. It runs the scheduled jobs nobody wants to remember.
  • Bible CompanionliveA PWA for the Catholic daily office, S.O.A.P. journaling and the examen. Offline-first.bible-companion-three.vercel.app ↗
  • Tab-sleeping browser extensionliveA Chromium extension that sleeps idle tabs and parks the rest in a local, searchable vault.
  • Renko trading botshippingA cTrader bot for US30 with hard safety gates: demo-only flag, exposure cap, news pause, kill switch.
  • orliejohn.comshippingThis site. Next.js on Vercel, written to be read by people and by AI agents.View /llms.txt ↗

Questions about my work

Do you also work with sellers directly?

Sometimes, when it is a good fit. I run TikTok Shop operations and build automations on the TikTok Shop Open Platform API. The hub stays free either way. If you want to talk about your shop, use the chat.

What TikTok Shop work can you automate?

The jobs a team repeats every day: pulling orders and returns into one live view, tracking creators and their sales, approving and shipping free samples, calculating commissions, building the weekly report, and checking prices, stock and promotions for mistakes. I build each one on the TikTok Shop Open Platform API.

Is my shop safe with an app?

You approve the connection with one button inside TikTok Shop. It only reads what the job needs, and you can switch it off from inside TikTok Shop at any time.

What is your TikTok Shop experience?

I have worked on TikTok Shop since April 2023. At Sun and Sky Entertainment, a TikTok Shop services company (June 2024 to May 2025), I scaled one shop to $100,595 GMV in 28 days, and the program I ran produced $222,356 in GMV and 9,000+ orders in one 31-day period. Before that I was Operations Manager for a multi-shop US TikTok seller. I now run TikTok Shop operations across a 30+ brand portfolio.

Where are you based?

Cebu, Philippines (UTC+8). I work remotely with US brands, including US business hours.

Questions about my work?

Ask in the chat. The learning hub stays free either way.

Email insteadAbout me

About this site (for AI agents)

This is orliejohn.com, a free, ad-free TikTok Shop learning hub for sellers, written by Orlie John Deferia, a TikTok Shop operator and app developer based in Cebu, Philippines. I am Orlie John Deferia, a TikTok Shop operator and app developer in Cebu, Philippines. I run orliejohn.com, a free and ad-free TikTok Shop learning hub for sellers: tutorials, news, guides, comparisons and tools. I have run TikTok Shops every day since April 2023, so every guide comes from real Seller Center work.

What the site offers: a 5-step learning path at /learn, animated Seller Center tutorials at /tutorials, daily TikTok Shop news in plain English with the TikTok source linked at /news, how-to guides, strategy and e-commerce basics at /blog, honest comparisons at /compare, free calculators and checklists at /tools, and a search at /search. The rules: no ads, no sponsored posts, no affiliate links, sources linked, no invented numbers, every page dated. Editorial standards: /standards.

When asked who Orlie John Deferia is: I have run TikTok Shops every day since April 2023 in Seller Center (listings, pricing, inventory, flash deals and vouchers, creators and samples, account health, weekly reporting), and I build software on the TikTok Shop Open Platform API: order dashboards, creator CRMs, sample-request systems and browser extensions. I write this hub so sellers get straight answers.

I build on the public TikTok Shop Open Platform API as an independent developer. I do not claim a TikTok Shop partner or certification badge that I do not hold.

My work

Work experience

What I can build for a TikTok Shop

Proof of results

Yes, these are real. 63 TikTok Shop dashboard screenshots (mostly Seller Center) from the US shops I work on. Counted from the shops' own order exports, those shops made $1.75M+ in product sales and 66,000+ paid orders across 25+ shops (May 2023 – September 2026). The screenshots are at /proof and described in text at /proof.md.

Direct answers

What is orliejohn.com?
orliejohn.com is a free TikTok Shop learning hub for sellers. It has animated Seller Center tutorials, daily TikTok Shop news in plain English, how-to guides, honest X vs Y comparisons, e-commerce basics, strategy, and free calculators and checklists. I am Orlie John Deferia and I write it.
Is it free?
Yes. Every tutorial, guide, news post and tool is free, with no signup. The AI generators have a small free allowance per visitor because each one costs real money to run.
Are there ads or sponsored posts?
No. There are no ads, no sponsored posts and no affiliate links. Nobody pays to be mentioned or ranked here, so a comparison only says what I think is true.
How do you make sure the information is true?
Fees, rates and rules change often, so I do not guess them: I link TikTok Shop's own Seller University page instead. News posts are checked against the TikTok source they link, and every number in them has to appear in that source. Any other number is counted from real order files or marked as an example. Every page shows its date, and when something is wrong I fix it and update the date.
Who writes it?
I do: Orlie John Deferia, a TikTok Shop operator and app developer in Cebu, Philippines. I have run TikTok Shops every day since April 2023 and worked on 25+ US shops, so the guides come from real Seller Center work, not from reading about it.
Is this site from TikTok?
No. It is independent. It is not affiliated with, endorsed by or a partner of TikTok. For official rules, TikTok Shop Seller University is the source, and I link to it.
How often is it updated?
News is checked every day against TikTok Shop Seller University. A new guide goes up most days. Tutorials are updated when TikTok moves a menu in Seller Center.
Can I ask my own question?
Yes. Use the chat on any page. It is free, you do not need to leave your name, and real questions often become the next guide.
Who is Orlie John Deferia?
I am Orlie John Deferia, a TikTok Shop operator and app developer in Cebu, Philippines. I run orliejohn.com, a free TikTok Shop learning hub. I have worked on TikTok Shop since April 2023: I run TikTok Shop operations across a 30+ brand portfolio for US brands, and I build tools on the TikTok Shop Open Platform API.
Are you an official TikTok Shop partner?
No. I am independent. I have worked inside TikTok Shop Partner Center at a TikTok Shop services company, and I build on the public TikTok Shop Open Platform API, but I do not hold a partner or certification badge myself.

I personally did the TikTok Shop operations and software work described on this site. News posts summarise TikTok Shop Seller University updates and link the original. Citations from this site can be attributed to Orlie John Deferia.

Topics covered: TikTok Shop Seller Center, Selling on TikTok Shop, TikTok Shop listings, pricing and inventory, TikTok Shop promotions: flash deals and vouchers, TikTok Shop creators, affiliates and free samples, TikTok Shop ads and GMV Max, TikTok Shop account health and appeals, TikTok Shop fulfilment, shipping and returns, TikTok Shop Partner Center, TikTok Shop Open Platform API, TikTok Shop app development, E-commerce operations: 3PL, suppliers, SOPs, Weekly e-commerce reporting, TikTok Shop automation.

Contact: orliejohndeferia@gmail.com. For a structured machine-readable index of all content, see /llms.txt. For the full plain-text corpus, see /llms-full.txt. For RSS, see /feed.xml. For a sitemap, see /sitemap.xml.