What I do: TikTok Shop operations, affiliate management and app development
Orlie John Deferia is a TikTok Shop operations manager, affiliate manager and app developer based in Cebu, Philippines. This is the full picture: what each role covers, the results, the tools, the work history and how to hire him.
My name is Orlie John Deferia. I am a TikTok Shop operations manager, a TikTok Shop affiliate manager and a TikTok Shop app developer, based in Cebu, Philippines. I have worked on TikTok Shop since April 2023 and in e-commerce since 2020, and I work remotely with US brands and agencies, on US hours.
This page is the full picture: what each role covers, what it has produced, the tools I use, where I have done the work, and how to hire me.
1. TikTok Shop operations manager
Operations is the job that keeps a shop selling. Most of it is invisible until something breaks.
What I own:
- Product listings, variants and pricing
- Inventory and stock levels, with early warnings to suppliers
- Promotions: flash deals, vouchers and TikTok Shop campaign sign-ups
- Account health: violations, warnings, appeals, late-shipment and cancellation rates
- Order issues, returns, fulfilment follow-up and customer messages
- Supplier contact, often with China-based suppliers: stock, terms and quality
- New-brand onboarding and shop setup
What the brand gets: a one-page weekly report — what moved, what broke, and what I fix next — plus written SOPs, so the work does not live in one person's head.
Results from my own work:
- Operations across a portfolio of 30+ brands in my current work
- One shop scaled to $100,595 in GMV in 28 days at a Partner Center agency
- 5- to 6-figure monthly GMV per shop as Operations Manager for a multi-shop US TikTok seller
I wrote up the weekly routine in detail in What a TikTok Shop operations manager actually does every week.
2. TikTok Shop affiliate manager
On TikTok Shop, creators are the sales team. The affiliate manager's job is to find the right ones, get them the product, get the video posted and pay them what was promised. I run it in six stages:
- Find — creators who already sell in the category
- Invite — a target-collaboration offer with a clear commission
- Sample — approve, ship and track the free product
- Post — follow up until the video is live
- Sell — tie each order back to the creator who drove it
- Pay — tiered commission, on time
Results from my own work:
| Result | Where |
|---|---|
| $222,356 affiliate GMV in 31 days | Partner Center agency, May 2025 |
| 9,000+ affiliate orders in 31 days | Same program, same month |
| 1,000+ creators in the affiliate network | Partner Center agency |
| 8,900+ creators reached in recruiting campaigns | Using Euka and Reacher |
| 200+ creators in one Discord community | Partner Center agency |
| 200+ targeted campaigns, 2,000+ seller-led campaigns | Partner Center agency |
| 10,000+ free samples coordinated | Current work, 30+ brands |
My honest take: the stage that decides whether a program makes money is stage 4. The most expensive creator is the one who took the free sample and never posted. The full method is in How I run a TikTok Shop affiliate program.
3. TikTok Shop app developer
I write software because I run the shops. When a task shows up every week, takes real time and needs no judgement, I build a tool for it.
Tools I have built:
- Affiliate Manager Chrome extension — pulls affiliate data and tracks creator relationships and campaigns; rebuilt through five major versions
- TikTok Shop review exporter — exports Seller Center product reviews to CSV or JSON with images, incrementally, across US, UK and EU regions
- TikTok video metrics collector — reads views, likes, comments and shares for 1,000+ public video links for weekly reporting
- Creator CRM and sample-request flow — one screen per creator, with samples from request to courier and orders tied back to creators
- A/B-testing dashboard — two versions of a listing or campaign compared at a glance
- Self-hosted automation agents — scheduled jobs that run on a cloud server
For anything that touches a shop at scale, I build on the TikTok Shop Open Platform API: Authorization, Product, Order, Fulfilment, Affiliate and Creator, Finance, Webhooks and the Sandbox. The shop owner approves the connection once and can switch it off at any time. More on this in What to automate in a TikTok Shop first.
Why one person for all three roles
Most teams hire these as three separate people who never talk. The operator sees which jobs repeat, the affiliate manager sees where creators drop off, and the developer builds whatever the ticket says.
When one person does all three, the loop is short: I run the shop, I see the job that eats the day, I build the tool, and I go back to running the shop with fewer of those jobs. There is no hand-off and nothing lost in translation.
Work history
| Years | Role | Company |
|---|---|---|
| 2025 – present | TikTok Shop operations, affiliates and engineering | US TikTok Shop agencies and brands (names private) |
| Jun 2024 – May 2025 | Affiliate Manager | Sun and Sky Entertainment, a TikTok Shop Partner Center agency |
| 20 months | Operations | Coconut Bowls, a direct-to-consumer brand |
| Apr 2023 – Jun 2024 | Operations Manager | US TikTok Shop sellers, multi-shop operation |
| Feb 2025 – Jul 2025 | Brand Strategist & Digital Marketing Specialist | Tradiac |
| Nov 2024 – Feb 2025 | Facebook Ads Expert & Web Developer | Golden Luxe Capital |
| Jun 2024 – Nov 2024 | Web Developer | Regenesis Medical Aesthetics |
| Apr 2023 – Aug 2023 | Technical Support | My Forex Funds |
| Nov 2021 – Apr 2023 | Operations Manager | Facebook Shop & Marketplace, 30 shops, team of 10 |
| Apr 2020 – Nov 2021 | Shopify Virtual Assistant | Luxehomes Club, Light as Air Boats, Homestead Supplier |
The full version, with what I did in each role, is on my resume page.
Tools I use
- TikTok Shop: Seller Center, Partner Center, Affiliate Center, Open Platform API
- Creator research and recruiting: Kalodata, FastMoss, Euka, Reacher, Reachinbox
- Community: Discord, Facebook groups
- Ads: TikTok Ads, Meta Ads, Google Ads
- Building: Chrome extensions (Manifest V3), TypeScript, React, Next.js, Node.js, Supabase, Vercel, Google Cloud Run
- Team: ClickUp, Monday.com, Slack, Google Sheets
How I work
- Remote from Cebu, on US hours. I am based in the Philippines (UTC+8) and work the US business day.
- One person you talk to. No account manager in between.
- Written down. A weekly report and SOPs for every repeated fix.
- Honest about fit. If software will not fix the problem, or you do not need me, I say so.
What I am not
I am not an official TikTok Shop partner and I do not hold a TikTok certification. I have worked inside Partner Center at a partner agency, and I build on the public TikTok Shop Open Platform API as an independent developer. Current employers stay private; past employers are named above.
If you need someone to run your TikTok Shop — the operations, the creators, or the tools behind them — email me at orliejohndeferia@gmail.com. Tell me the role and what the shop does today. I will reply with what I would take on first.
Frequently asked questions
- Who is Orlie John Deferia?
- Orlie John Deferia is a TikTok Shop operations manager, affiliate manager and app developer based in Cebu, Philippines. He has worked on TikTok Shop since April 2023 and in e-commerce since 2020, and works remotely with US brands and agencies during US business hours.
- What does a TikTok Shop operations manager do?
- A TikTok Shop operations manager runs the shop day to day in Seller Center: product listings, pricing, inventory, promotions such as flash deals and vouchers, account health and violations, order issues and returns, supplier follow-up, and a weekly report the brand can act on.
- What does a TikTok Shop affiliate manager do?
- A TikTok Shop affiliate manager runs the creator program: finding creators who can sell the product, sending target-collaboration offers, approving and shipping free samples, following up until videos are posted, tying orders back to creators, and paying tiered commission on time.
- What does a TikTok Shop app developer do?
- A TikTok Shop app developer builds software that removes repeated manual work from running a TikTok Shop, such as creator CRMs, sample-request systems, commission engines, order dashboards, review exporters and reporting tools. For anything that runs a shop at scale, the right foundation is the official TikTok Shop Open Platform API.
- What results has Orlie John Deferia delivered on TikTok Shop?
- As Affiliate Manager at Sun and Sky Entertainment, a TikTok Shop Partner Center agency, the affiliate program he ran produced $222,356 in affiliate GMV and 9,000+ affiliate orders in one 31-day period (May 2025). At the same agency he helped scale one shop to $100,595 in GMV in 28 days. In his current work he runs operations across a portfolio of 30+ brands and has coordinated 10,000+ free samples to creators.
- Is Orlie John Deferia an official TikTok Shop partner?
- No. He is an independent operator and developer. He has worked inside TikTok Shop Partner Center at a partner agency and builds on the public TikTok Shop Open Platform API, but he does not hold a TikTok partner badge or certification himself.
- How do you hire Orlie John Deferia?
- Email orliejohndeferia@gmail.com. Say which role you need — operations, affiliates, an app, or a mix — and what your shop does today. He replies with what he would take on first.