What I do: TikTok Shop operations and app development
Orlie John Deferia is a TikTok Shop operations manager and app developer based in Cebu, Philippines. This is the full picture: what each role covers, the results, the tools, the work history and how to hire him.
My name is Orlie John Deferia. I am a TikTok Shop operations manager and a TikTok Shop app developer, based in Cebu, Philippines. I have worked on TikTok Shop since April 2023 and in e-commerce since 2020, and I work remotely with US brands and agencies, on US hours.
This page is the full picture: what each role covers, what it has produced, the tools I use, where I have done the work, and how to hire me.
1. TikTok Shop operations manager
Operations is the job that keeps a shop selling. Most of it is invisible until something breaks.
What I own:
- Product listings, variants and pricing
- Inventory and stock levels, with early warnings to suppliers
- Promotions: flash deals, vouchers and TikTok Shop campaign sign-ups
- Account health: violations, warnings, appeals, late-shipment and cancellation rates
- Order issues, returns, fulfilment follow-up and customer messages
- Supplier contact, often with China-based suppliers: stock, terms and quality
- New-brand onboarding and shop setup
What the brand gets: a one-page weekly report — what moved, what broke, and what I fix next — plus written SOPs, so the work does not live in one person's head.
Results from my own work:
- Operations across a portfolio of 30+ brands in my current work
- One shop scaled to $100,595 in GMV in 28 days at a Partner Center agency
- $222,356 in GMV and 9,000+ orders in 31 days across the same agency program (May 2025)
- 5- to 6-figure monthly GMV per shop as Operations Manager for a multi-shop US TikTok seller
- 10,000+ free samples coordinated for creators across my current portfolio of brands
I wrote up the weekly routine in detail in What a TikTok Shop operations manager actually does every week.
2. TikTok Shop app developer
I write software because I run the shops. When a task shows up every week, takes real time and needs no judgement, I build a tool for it.
Tools I have built:
- Shop-ops Chrome extension — pulls shop data out of the TikTok Shop tools and tracks campaigns and creator contacts; rebuilt through five major versions
- TikTok Shop review exporter — exports Seller Center product reviews to CSV or JSON with images, incrementally, across US, UK and EU regions
- TikTok video metrics collector — reads views, likes, comments and shares for 1,000+ public video links for weekly reporting
- Creator CRM and sample-request flow — one screen per creator, with samples from request to courier and orders tied back to creators
- A/B-testing dashboard — two versions of a listing or campaign compared at a glance
- Self-hosted automation agents — scheduled jobs that run on a cloud server
For anything that touches a shop at scale, I build on the TikTok Shop Open Platform API: Authorization, Product, Order, Fulfilment, Creator, Finance, Webhooks and the Sandbox. The shop owner approves the connection once and can switch it off at any time. More on this in What to automate in a TikTok Shop first.
Why one person for both roles
Most teams hire these as two separate people who never talk. The operator sees which jobs repeat, and the developer builds whatever the ticket says.
When one person does both, the loop is short: I run the shop, I see the job that eats the day, I build the tool, and I go back to running the shop with fewer of those jobs. There is no hand-off and nothing lost in translation.
Work history
| Years | Role | Company |
|---|---|---|
| 2025 – present | TikTok Shop operations and engineering | US TikTok Shop agencies and brands (names private) |
| Jun 2024 – May 2025 | Affiliate Manager | Sun and Sky Entertainment, a TikTok Shop Partner Center agency |
| 20 months | Operations | Coconut Bowls, a direct-to-consumer brand |
| Apr 2023 – Jun 2024 | Operations Manager | US TikTok Shop sellers, multi-shop operation |
| Feb 2025 – Jul 2025 | Brand Strategist & Digital Marketing Specialist | Tradiac |
| Nov 2024 – Feb 2025 | Facebook Ads Expert & Web Developer | Golden Luxe Capital |
| Jun 2024 – Nov 2024 | Web Developer | Regenesis Medical Aesthetics |
| Apr 2023 – Aug 2023 | Technical Support | My Forex Funds |
| Nov 2021 – Apr 2023 | Operations Manager | Facebook Shop & Marketplace, 30 shops, team of 10 |
| Apr 2020 – Nov 2021 | Shopify Virtual Assistant | Luxehomes Club, Light as Air Boats, Homestead Supplier |
The full version, with what I did in each role, is on my resume page.
Tools I use
- TikTok Shop: Seller Center, Partner Center, Open Platform API
- Research: Kalodata, FastMoss, Euka, Reacher
- Ads: TikTok Ads, Meta Ads, Google Ads
- Building: Chrome extensions (Manifest V3), TypeScript, React, Next.js, Node.js, Supabase, Vercel, Google Cloud Run
- Team: ClickUp, Monday.com, Slack, Google Sheets
How I work
- Remote from Cebu, on US hours. I am based in the Philippines (UTC+8) and work the US business day.
- One person you talk to. No account manager in between.
- Written down. A weekly report and SOPs for every repeated fix.
- Honest about fit. If software will not fix the problem, or you do not need me, I say so.
What I am not
I am not an official TikTok Shop partner and I do not hold a TikTok certification. I have worked inside Partner Center at a partner agency, and I build on the public TikTok Shop Open Platform API as an independent developer. Current employers stay private; past employers are named above.
If you need someone to run your TikTok Shop — the operations or the tools behind it — email me at orliejohndeferia@gmail.com. Tell me the role and what the shop does today. I will reply with what I would take on first.
Frequently asked questions
- Who is Orlie John Deferia?
- Orlie John Deferia is a TikTok Shop operations manager and app developer based in Cebu, Philippines. He has worked on TikTok Shop since April 2023 and in e-commerce since 2020, and works remotely with US brands and agencies during US business hours.
- What does a TikTok Shop operations manager do?
- A TikTok Shop operations manager runs the shop day to day in Seller Center: product listings, pricing, inventory, promotions such as flash deals and vouchers, account health and violations, order issues and returns, supplier follow-up, and a weekly report the brand can act on.
- What does a TikTok Shop app developer do?
- A TikTok Shop app developer builds software that removes repeated manual work from running a TikTok Shop, such as order dashboards, Seller Center extensions, review exporters, creator CRMs, sample-request systems and reporting tools. For anything that runs a shop at scale, the right foundation is the official TikTok Shop Open Platform API.
- What results has Orlie John Deferia delivered on TikTok Shop?
- At Sun and Sky Entertainment, a TikTok Shop Partner Center agency, he scaled one shop to $100,595 in GMV in 28 days, and the program he ran produced $222,356 in GMV and 9,000+ orders in one 31-day period (May 2025). In his current work he runs operations across a portfolio of 30+ brands.
- Is Orlie John Deferia an official TikTok Shop partner?
- No. He is an independent operator and developer. He has worked inside TikTok Shop Partner Center at a partner agency and builds on the public TikTok Shop Open Platform API, but he does not hold a TikTok partner badge or certification himself.
- How do you hire Orlie John Deferia?
- Email orliejohndeferia@gmail.com. Say which role you need — operations, an app, or both — and what your shop does today. He replies with what he would take on first.