TikTok Shop Adds LIVE Price Cut Tool for Sellers

TikTok Shop added Price Cut, a LIVE tool where each shopper who joins reduces the price after pre-authorizing payment. Sellers choose the lowest allowed price, how many joiners are needed, stock amount, and time limit. Joining shoppers get charged the end price. Pick a target you can hit and warn shoppers that joining means they agree to pay.

What changed

• TikTok Shop rolled out a new LIVE price-drop feature called Price Cut. It lets viewers join and each one pushes the price lower in real time. The update is dated October 2026.
• When you run one, you pick the lowest price allowed, the number of shoppers needed to reach it, how many units to offer, and a time window from 15 seconds to 20 minutes.
• To use it, the seller's shop score must be 3.5 or more. The creator's health score must be above 150.
• Shoppers who join agree to pay later. They are charged the ending price when time runs out, even if the price never hit the floor you set.
• You cannot run Price Cut at the same time as a LIVE Flash Sale or LIVE Group Deal.

Who it affects

This is for US sellers who go LIVE on TikTok Shop and meet the score rules. Your shop score must be at least 3.5, and the creator you work with must have a health score over 150. It suits sellers with products that can handle discounts and those with extra stock to clear.

What I would do this week

• Pick a product that has plenty of stock and a real price difference between the opening amount and the lowest you set.
• Set a join target that is less than the units you allocate and matches how many viewers you expect.
• Set up the activity before your LIVE, pin the product, and say out loud that joining means they will be charged the final price.
• Start only after you build interest, since you cannot stop the activity after the first shopper joins.

My honest take: Price Cut makes price drops feel like a group event, but buyers agree to pay before seeing the end amount. Sellers need to spell that out on air to prevent complaints. The floor limit gives you control, but if you set a join target too high, the discount won't get far.