TikTok Shop Adds Subscription Data Dashboard for Sellers

A new Subscription analytics dashboard is now in Seller Center under Channel analytics. It shows GMV, cancellation reasons, subscription cycles, cohort retention, and product-level data. Check Key metrics and exports, then review cancellation and cohort modules before changing pricing or operations.

What changed

• TikTok Shop published a new Seller University guide for the Subscription data dashboard in Seller Center.
• The dashboard is under Channel analytics and has Key metrics, Customer insights, and Subscription products modules.
• Customer insights includes GMV breakdown, cancellation trend and reasons, subscription cycle distribution, and cohort retention.
• The page defaults to the last 7 days, with options for 30, 90, 180, or a custom range within 180 days.
• You can filter by product name and cohort, and export data from Key metrics and Subscription products.

Who it affects

US sellers who have access to Subscribe capabilities, especially those who want to track subscription scale, cancellations, retention, and product performance. Shops without Subscribe enabled or with products out of scope may see incomplete data.

What I would do this week

• Log in to Seller Center and open Channel analytics then Subscription. Check last 7 days and turn on Trend.
• Use Cancellation analysis by trend and by reasons, then cross-check with reviews, customer service feedback, inventory, and fulfillment data.
• Export Subscription products data and compare different time periods or products for your own reports.
• For a monthly review, select last 30 days and compare Cohort analysis retention across monthly cohorts.

My honest take: This dashboard is worth checking if you run Subscribe. It brings cancellation reasons and cohort retention into one view. But the guide warns against acting on cancellation reasons alone. I would use the export as one input and cross-check with reviews and operations.