How to find the top search keywords in your category on TikTok Shop

What you need first

• An active Seller Center account
• Your product category in mind

Every step, written out

1. 01In the left menu, click Analytics.
2. 02Under Analytics, click Marketing analytics.
3. 03On the Rankings tab, click Search ranking.
4. 04Rank by is set to Keyword. Top search keyword lists the words people search most in the category.
5. 05Check Category. The list changes with it, so set it to your category.
6. 06Type a keyword to look up one word. This is an example word.Example: vitamin c serum
7. 07The table shows Search volume, Product click score and SKU sales score. Click a heading to sort.
8. 08Rising keyword and High-potential keyword are the other two views. High-potential is the one I check for gaps.
9. 09High-potential adds Opportunity score and Available products next to Search volume. Use View details on a row for more.

My tips

• →Set Category before you read anything. Keywords change a lot between categories.
• →Look for a word with decent search volume and few available products. That is a gap.
• →Use the words in your product title and description, in plain sentences.
• →Check again next month. Rising keywords change quickly.

Listing title checker →AI title and description generator →

Questions people ask

What are the three keyword views?

Top search keyword, Rising keyword and High-potential keyword. Each is a tab above the table, next to the keyword search box and the Category filter.

What are the columns in the table?

On the Top search keyword view I see Rank, Keyword, Search volume, Product click score, SKU sales score, Available products, Avg. price, CTR score and CTOR score. Hover the headings to read what each one means.

Can I export the list?

I see Compare, Metrics and Export buttons above the table. Export saves a file, and the page keeps a list of exported reports.

Where I checked the steps

• Seller University: Seller Center navigation update